Refuge properties

Comprehensive Business Development Plan

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Phase 1 – Brand + Web Package       Phase 2 – Social Media      Phase 3 – Promo Products      Payment Info

Phase 1: Intial Business Development Start Up Package

Logo Options

Option

Shape

Elements

Text

Color

Style
1
Emblem Badge
Half dome wrapped around a waterfall
Refuge Properties with option to change text for curated events
Sage green, blue, rust (no red)
Aesthetic, higher-end, focused on women’s retreats, weddings, BYOE
2
Emblem Badge
Gorge waterfalls, manzanitas, ponderosa, tree owl
Reclaim, Reconnect, Refuge
Sage green, blue, rust (no red)
Inviting, aesthetically pleasing, promoting reconnection and personal reclaiming
3
Emblem Badge
Combination of half dome and natural elements like waterfalls and trees
Yosemite Refuge with flexible text for different events
Sage green, blue, rust (no red)
Aesthetic, versatile, appealing to various types of retreats and events

Website Requirements

Category

Details
Landing Page
Home Landing Page with 3 Funneled Buttons for Weddings • Retreats • Parties/Events
(each button leads to a new funneled landing page with relevant information)
Main Pages
Weddings • Retreats • Parties + Events • About • Reservation/Booking • Contact
Legal Pages
Privacy Policy • Terms of Service • Cookie Policy • Accessibility Statement • Disclaimer •
California Consumer Privacy Act (CCPA) Notice
Extra Pages
Local Services + Vendors • Mini Spa Page • Media Page (plugin to Instagram for instant post upload to gallery page)
Features
Top Security + Caching Plugin • Live Chat linked to Facebook Messenger • Reviews • Social Media Integration •  e-Commerce Functionality • Separate Instagram generation for instant media gallery updates and postings
Design Elements
Sage green, blue, rust (no red), inviting, warm (symbols/animation/graphics/patterns TBD based on logo emblem)
Content
Writing will be completed in full – just need bullet points of info to generate.
Booking System
Online booking for events and stays (Amelia plugin)

Pricing Breakdown

Item

normal Price

Discount Price
Logo Design $500 $400
Website Design + Development $1200 $950
Hosting (1 year) $80 $80
Domain (1 year) $15 $15
SSL (1 year) $10 $10
Writing, Research, + Initial SEO Setup $500 $180
Total for Services $2305 $1989
EXTRAS
Amelia Booking Plugin (Lifetime Access) $189 $189
Smart Card $100 $75
1000 Business Cards + Complimentary Design $150 $100
TOTAL FOR EXTRAS $364

*Hosting, domain, and SSL will renew yearly at $149.

If you choose a social media package below, monthly web/server maintenance is complimentary.
6 months complimentary without, Price TBD based on what is needed.

Phase 2: Comprehensive Social Media Promotion + Management Package

Enhancing Engagement + Expanding Reach Across Key Platforms

3-Month Plan

Real Price
Discounted Annual Price
Monthly Payment
$1350
$1200
$450/month

Includes:

  • Full strategy development
  • Content creation and posting (3 posts per week)
  • Facebook, Instagram, and LinkedIn focus
  • Monthly performance reports
  • Graphics and reels provided (with provided video content)
  • Engagement with followers (responding to comments and messages)
  • Basic SEO integration for social media profiles

 

6-Month Plan

Real Price
Discounted Annual Price
Monthly Payment
$2490
$2200
$415/month

Includes:

  • Full strategy development
  • Content creation and posting (3 posts per week)
  • Facebook, Instagram, and LinkedIn focus
  • Bi-monthly performance reports
  • Graphics and reels provided (with provided video content)
  • Engagement with followers (responding to comments and messages)
  • Advanced SEO integration for social media profiles
  • Monthly strategy adjustment based on performance

 

1-Year Plan

Real Price
Discounted Annual Price
Monthly Payment
$4800
$4500
$400/month

Includes:

  • Full strategy development
  • Content creation and posting (3 posts per week)
  • Facebook, Instagram, and LinkedIn focus
  • Monthly performance reports
  • Graphics and reels provided (with provided video content)
  • Engagement with followers (responding to comments and messages)
  • Comprehensive SEO integration for social media profiles
  • Monthly strategy adjustment based on performance
  • Annual performance review and strategy overhaul

 

Phase 3: Strategic Marketing + Brand Enhancement Package

Elevating Brand Identity + Maximizing Market Impact

Category
Lower End
Higher End
Custom Notepads
Britebrand™ Jesse Notebook:
$1.56 each (Min Qty: 75) Link
Average Total Cost: $117.00
Soft Touch Notebook & Pen Set:
$3.49 each (Min Qty: 50) Link
Average Total Cost: $194.45
Custom Stickers
Bulk Full Color 3×3″ Round Stickers:
$0.09 (Qty Price: 1000) Link
Average Total Cost: $87.86
3″ Round Transparent Brand Stickers:
$4.37 each (Min Qty: 250) Link
Average Total Cost: $1,117.50
Custom Envelopes
A10 Commercial 1 Color:
$0.08 each (Qty Price: 1000) Link
Average Total Cost: $84.52
A10 Commercial Full Color:
$0.17 each (Qty Price: 1000) Link
Average Total Cost: $172.00
Flyers
5×7 Full Color Flyers:
$0.19 each (Qty Price: 1000) Link
Average Total Cost: $186.55
8.5×11 Premium Matte Flyers:
$0.60 each (Min Qty: 1000) Link
Average Total Cost: $595.15

Total Costs

Type
Lower End
Higher End
Stationary and Signage Items
$818.07
$2,079.10

 

Premium Customization + Superior Branding Solutions

Category
Higher End Options
Empty Gift Baskets
Glenmal 72 Pcs Baskets:
$0.86 each (Min Qty: 72) Link
Average Total Cost: $61.99
Engraved Bamboo Spa Basket
5pc Bamboo Bucket Set:
$16.86 each (Min Qty: 100) Link
Average Total Cost: $1746.00
Custom Branded Candles
Branded Spa Candle:
$6.63 each (Min Qty: 100) Link
Average Total Cost: $663.00
Satin Branded Robes
Satin Silk Robes:
$13.99 each (Min Qty: 48) Link
Average Total Cost: $672.00
Cotton Branded Robes
100% Cotton Robes:
$16.29 each (Min Qty: 100) Link
Average Total Cost: $1,629.00
Spa Slippers
Branded Hotel Slippers:
$5.93 each (Min Qty: 50) Link
Average Total Cost: $297.50
Branded Soap
Plastic Wrap Round Soap:
$1.47 each (Min Qty: 250) Link
Average Total Cost: $367.50
Branded Eye Masks
3D Eye Masks:
$0.89 each (Min Qty: 100) Link
Average Total Cost: $89

Total Costs

Type
Higher End Total
Luxury Promo Items
$5,525.99

 

Payment Information + Instructions

Payment to:
Morgan Smith
2905 South East Street
Indianapolis, Indiana

Options for Payment:

  • Check: Checks should be made payable to Morgan Smith and mailed to the address provided above.
  • Direct Deposit: For streamlined processing and convenience, direct deposit options are available. Please contact us for banking details and instructions upon project agreement.
  • Online Payment Portal: For those preferring to use our online payment portal, please note a 3% service fee will be applied to cover processing charges.

Mobile Payment Options (Please Include Legal Name in Notes)

*Please choose the “Sending to a friend” option to avoid fees.

If you have a question or a concern please use our contact form below or text 317.474.9429

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